Profile

I'm a designer from Chichester, UK, specialising in design for the web.

The most important part of my role as a designer is to get to know your business. Through taking time to find out where you're coming from and where you're headed, I can design solutions that help you achieve your goals, and bring your brand alive.

I’m a firm believer that simple solutions are often the best. The kind of ideas that arrive after breaking a problem down to its essence, looking at things from a variety of angles, and always keeping the end goal in mind.

If you have a project you’d like to discuss, send me an email. I’d love to chat over a coffee (real or virtual, depending where you’re based) and hear more about what you’re looking to achieve and how I can help.

Email me

Portfolio

Biotecture

Biotecture design sustainable living walls. To support its growth as one of the leading green wall innovators, the company asked me to work on a complete rebrand, to include visual identity, logo, print materials and website. One of the primary goals was to bring their visual identity into line with the high-end design of their product. The result is a flexible design system that puts the product and key brand messages front and center, supported by a clean layout with strong vertical rhythm, careful use of white space and modern typography.

  • Visual Identity Design
  • Website Design
  • Graphic Design
Biotecture Website Design

Key brand messages are placed alongside bold product photography to reinforce the company's message and create a high-end feel. Clear calls to action guide users to key content.

The responsive design means the website looks great across a host of devices.

Biotecture Logo Design

Taking inspiration from the unique modular design and intelligent water management of the company's living walls, the logo reflects modular waterdrops that together form the leaves of a plant.

The typography chosen is deliberately high end, with geometric vertical lines that reflect the architectural usage of the product.

The Offshore Consortium

The Offshore Consortium are an experienced team of marine professionals working as independent advisors to the offshore renewables sector. The team approached me as a new startup, to work with them to create a visual identity and website. The brief was to develop a brand with a modern, non-corporate image that helped differentiate the company from its competition.

  • Visual Identity Design
  • Website Design
  • Graphic Design
The Offshore Consortium Website Shown on iPad Air

Contrast was key to this project, in order to set the company apart from competitors. The approach was to steer away from dry, technical details and bring attention to the company's forward-thinking approach to offshore wind projects.

I worked with illustrator Rupert Davies, whose hand-drawn illustrations provided a perfect contrast to the clean graphics.

The Offshore Consortium Website Shown on iPad Air

James Wright Photography

James Wright is a talented wildlife photographer based in Sussex. With such eye-catching photography, this project was a joy to work on. James asked me to produce personal branding, alongside a bespoke responsive portfolio website, which placed his photography front and center, and also featured a store, and a blog. A big thanks to Tom Kentell for additional development on this project.

  • Visual Identity Design
  • Website Design
  • Graphic Design
James Wright Photography Website Design

By keeping the design clean and simple, the images really shine. The black background on the website helps bring out the bold colour in much of James' work.

The website required careful optimisation to reduce page weight for mobile devices whilst retaining clarity of photography.

James Wright Photography Website Design

Clean graphics and a strong colour reflect the bold and striking nature of James' photographs.

James has some amazing shots of puffins from the isle of Skomer, and I couldn't resist taking the colour for the brand from one of the photos.

Sophie Davies

Sophie Davies is a writer and garden designer. Having recently published a book for Country Living Magazine, Sophie approached me to create a website that would showcase her work alongside a simple blog and a visual identity that supported her business goals. The design features illustration by Sophie's talented husband Rupert, and took inspiration from the aesthetic of an old, well-read illustrated book.

  • Visual Identity Design
  • Website Design
Visit website
Rupert Davies Website Design

It's often the case that less is more when it comes to website content. A single-page approach can work brilliantly for a small business or freelancer's website, getting the message across clearly and keeping things interesting for visitors.

I love the personality that the pen and ink drawings bring, alongside the vintage inspired textures and classic typography in this design.

Element Visuals

I wanted to experiment with video content for the web, so I set myself a challenge to design a website concept for a fictional video production company. I was pretty happy with the results.

  • Website Design
Element Visuals Website Design
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